Forevernoon ayurwear

Ayurwear - Inspired by ayurvedic medicine philosophy (Ayurvastra)



A new paradigm in fashion and wellness, based on the ancient science, Ayurvastra.

Ayur means life in Sanskrit and vastra means dress. Our suppliers in India refined the process and developed it further to make it robust enough for modern use.

Our clothes are made of 100% handloom organic cotton and dyed naturally and manually by using wild-crafted medicinal plants and herbs. Herbal dying eliminates the impact of both harmful chemicals and pesticides. Our designs in Ayurvastra cotton are completely free of synthetic chemicals and toxic irritants. They are eco-friendly, sustainable and biodegradable.

The dyes are made from leaves, bark, seeds and roots - each color represents a predominant herb or plant along with more than 200 medicinal herbs that bring together an array of wellness and healing qualities.

The skin is the body’s largest organ. It acts as a barrier but also as a conduit for outside substances to enter the body. Ayurvastra garments are said to aid in the treatment of skin diseases like eczema and psoriasis. They can help with rheumatism, arthritis and blood pressure issues. Clinical experiments have shown the effectiveness of Ayurvastra.

Eco friendly & sustainable. Fair and ethical trade practice.